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Branding
BRANDING Branding by far is your most important decision you will encounter to set up your marketing foundation online. So What are we talking of when we say "Branding"? Let me use an example: Who here knows McDonalds, this is a brand name?
Who here knows Nike? When you think of McDonalds you think of Burgers & Fries, and likewise
when you think of Nike you think of Running shoes or sporty gears. That is what you will be doing when you establish your online presence. This can be done as a Screen Name, Business Name, you can always add
your mottos and thoughts afterwards to develop your idea. First and foremost you want your brand name to reflect a url you have. So if you think of Lisa Lomas, you want to put this into a search engine
and find what you are looking for, isn't that just natural human instinct.
We are in the information technology age so Branding is Crucial and to
capitalise on this is something we all can implement. You see I am known for Home Business Advice, may not seem much but
I like it that someone thinks Home business and she can help me when
they need help, to me that is what I am trying to achieve. So with your Brand name in mind you need to grasp your long term goals
with your Brand. No business instantly is known, unless a budget is no object in the real world
a everyday person this is unattainable. So you can implement your Strategy of Branding with Screen Names, Aliases,
Websites. If you have more than one, you may need to expand but the concept
will start as the same. So the Core points to remember on the internet are: Blogs
Websites
Profiles
Signatures
Screen Names
Alias
Splash pages
Autoresponders
All to reflect your brand and to make it creative one with distinction or a household
name with a twist. My Alias is kiwigal, so Kiwi is our natural bird, that is what I used to play on words
you can do like wise with any name it will just take some looking outside the box. So explore and make sure its a decision you can stick with.
Lisa Lomas
CMU7 CO-Founder/Mentor
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Contributor's Note
The Author is Lisa Lomas publisher of many home business articles on the internet, made to promote the best practices.
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http://www.cmu7.com/su/03/
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Great Intel Lisa.
Branding is important for any business whether online or offline. For my offline photographic business I had logo designed by a graphic artist. It was "pretty" but far too complicated, so I changed it to just a simple text logo. This year, when we were shooting pictures for the fiestas in the surrounding villages, we all wore T-Shirts with the logo and web address printed on them. My studio sales for September have increased by over 300% and the visits to my web site increased from around 50 a month to 467 so far this month! (Interestingly, just over 80% of searches for the website were for the company name. Branding really works!) Although the website isn't finished yet, you can see my simple but effective logo at http://www.fotoswinter.com
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This intel was contributed by Lisa Lomas
Lisa Lomas
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May, 2012
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